Roger Green/President & Founder, “World Love for You.”
An extra-ordinary experience brought Roger Green to a revelation, and his dream business.
The Jamaican native moved to the U.S. in 1987. He was ambitious, attending college and working multiple jobs, slowly but surely making his way forward in his new country. But that ambition led him to a crisis point one spring day in 2009. He was overwhelmed- taking classes, managing a car dealership and driving a taxi on weekends. To help him stay awake, he ingested woodroot tonic, a popular tonic in Jamaica used to increase energy. But that day, he took too much and had a bad reaction. He began sweating profusely, and became lightheaded and weak. Still feeling the effects of the drink hours later, Roger describes a surreal experience: feeling like he had died and hearing a spirit, a soft-spoken, male voice.
It asked, “Are you ready to go home?”
Roger says at first, he saw overwhelming darkness. But then as he spoke to the spirit, he saw light, and the distant images of five relatives.
He felt they were on the other side, and he knew he was not ready to cross over.
He told the spirit, “not my will.”
As he slowly gained consciousness and returned to reality, Roger says he still didn’t feel well, but he was energized, as he considered what he thinks, was a return from the dead.
He felt God had saved him, but he didn’t know why, and began to question what he was meant to accomplish.
He was set to fly back to Jamaica for his grandfather’s memorial service the next day, and knew he had to be there, despite what had happened.
As the plane taxied down the runway, he had an enlightened conversation with his seatmate.
In a flash, he suddenly realized his purpose: to help people love themselves and others, and all of what God has created.
A phrase leaped into his head that now drives his existence.
The name of his business: “World Love for You.”
Within months, Roger envisioned a clothing company that would spread his message to the world, that life begins with love.
He drew on his education at New York City College of Technology to spearhead his initial ideas.
Roger came up with the company’s symbol, which incorporates a globe, a heart and the words you, me and one.
His first project was a run of 90 t-shirts imprinted with the logo.
They quickly sold out and Roger started introducing new clothing items.
Now, he has three partners and an ambitious plan to bring the logo to products like baseball caps, wristbands, water bottles and tote bags.
Some of the proceeds will go to charity. Roger currently donates to the American Breast Cancer Society and Planned Parenthood.
The company’s vision statement is designed to inspire more than just its customers: “To create a child at heart atmosphere, around the globe, with our ‘Live Begins with Love Message.’ Simply get involved. Live love, experience love, share love, one person at a time.”
Roger has never wavered from the phrase that popped into his head that day he returned to life.
World Love for You.
Roger remains obedience and optimistic about this message.
--As told to Wendy Gillette/TV Reporter and Anchor
World Love For You is committed to highlight peace and love around the world. WLFY have joined United Faith Evangelistic Ministry located in Brooklyn, New York and UFEM Nursery and Basic school, Kington, Jamaica in support of Early Childhood Education. WLFY believes Early Childhood Education is the backbone for a brighter future and we are engaged in our commitments to impact the future. We foreseeing supporting other Caribbean regions.